How betting odds work: what they are and how to use them
A sports betting odds comparison that only shows the current price for the home win, draw and away win tells you less than one that also shows the opening odds and the payout of each bookie. The hockey odds page lists the next games with the best price for each team, next to recent results and standings. The fact that bookmakers have large teams of maths experts working out odds means that beating them at their own game can be very difficult.
For decades, Vegas was seen as the gold standard for odds-setting, with casinos along the Strip acting as trendsetters for the broader betting market. Sharp action – bets placed by professional or experienced bettors – also triggers line movement. When a large number of casual bettors, often called “public” bettors, place money on one side, the line may shift to reflect this surge in interest. By shifting the line, they encourage bettors to wager on the opposite side, helping maintain even exposure on both outcomes. They range from player stats, like total points scored by a star player, to quirky events like the length of the national anthem.
“Double the odds” applies to fractional odds profits only, with extra winnings paid in cash on settlement. Get your initial stake back (up to £30) credited in set football markets. Free bets valid 7 days from individual release, stake not returned, no cash out.
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Free stake not returned with winnings. Qualifying bets cannot be placed on a price boost. Qualifying bet must settle, excluding cash outs. Void/cashed out bets excluded. Place a first qualifying £10 bet at EVS (2.0) or greater using cash balance.
For example, 6/5 fractional odds (also described as “1.2” or “6 to 5”) betting sites not on gamstop are the same as 11/5 decimal odds (also described as 2.2 or “11 for 5). A variation of fractional odds is known as Hong Kong odds. However, not all fractional odds are traditionally read using the lowest common denominator (i.e. simplifying the fraction when possible).
Once you’re familiar with the basic math, fractional odds become an easy way to see potential profits relative to the stake. They’re especially popular in horse racing, where bettors often look for value in underdog picks or assess returns more precisely using this format. Fractional odds can be a bit trickier to calculate quickly, but they’re favored by many bettors for how clearly they represent the risk-reward ratio. If you bet $10 at 7/2, you’d get $35 in profit plus your initial $10 back, totaling $45.
Opt in, deposit & bet £10+ on any Sports market at odds of 2.00 or greater within 7 days of registration. Free bet valid 7 days from issue, usable on any Sport/Market as a 3+ fold ACCA with total odds 3.00–21.00, each leg 1.50+. Bonus funds are separate to cash funds and subject to 10x wagering requirement (bonus funds). #AD 18+ New players only. Opt in, deposit and bet £10 on any football market (odds 1/1+) within 7 days of sign up. Free bet – one-time stake of £50, min odds 1.5, stake not returned.