Online Bookmakers and Betting Sites
Whether as part of a first deposit bonus or as a reward for a punter’s loyalty, free bets are excellent treats that let players bet with bookmakers’ money. As we said, sign-up offers are quite similar to welcome bonuses as they either match your deposit or give you a free bet. Betting sites will often try to make their welcome bonuses sound more appealing than they are.
Tote has been part of British horse racing since 1928 and specialises in pool betting, where stakes are combined and winnings are distributed among successful selections. The Bet Builder Plus feature is particularly useful for football acca fans who combine selections from multiple matches. Football coverage extends to 100+ markets on a typical Premier League game, with Bet Builder remaining the main draw for combining selections. Horse racing coverage runs beyond the UK and Ireland to tracks in Argentina, South Africa and the US, but there’s no Best Odds Guaranteed, no tips and no live streaming of any races.
Debit/credit cards are also still accepted, but withdrawal times (typically 3-5 days) are off-putting for some individuals who want to access their funds faster. After you make your first deposit with a European bookmaker, they match the amount to give you more money to play with. You don’t have to stake any of your own money to place a bet, you sign up, claim the offer and get a free bet to have fun with. We also suggest you check out our regularly updated list of new betting sites for even more welcome bonuses.
One way to stand out is to offer new-customer sportsbook promos and sign-up bonuses that help bettors capitalize on current sporting events. The best sports betting sites must work hard to entice both new and existing users. For Week 10, I built a $10 parlay backing the Patriots, Bills and Vikings on the moneyline. Terms, including FanCash terms apply-see Fanatics Sportsbook app.
Football streaming, by contrast, is functional but limited to selected non-UK leagues such as the Bundesliga, Serie A and Primeira Liga. Every UK and Irish horse and greyhound race is available to watch on nothing more than a positive balance or an active bet, the lowest access threshold of any book here. The #PickYourPunt is also a standout, letting users create custom football bets within predefined parameters, similar to William Hill’s #YourOdds but with broader market coverage. However, there’s no dedicated app, no live streaming and no Best Odds Guaranteed.
Eight bookmakers recorded average margins below 6%, with Betfair Sportsbook leading the comparison at 4.61%. To identify the bookmakers offering the most competitive Premier League pricing, we calculated the average match-result overround across five fixtures played on 6–7 November 2026. Midnite is a close alternative for bettors prioritising competitive odds, having recorded sub-5% esports margins in our testing.
Customer service also runs on email and social media only, with no live chat option, which puts it behind Sky Bet and Ladbrokes, both of which offer live chat around the clock. Live streaming is limited to UK and Irish racing only, with no football or other sports streaming, well short of what bet365 or Betfred offer. Our Planet Sport Bet review found the racing and football markets to be the sharpest part of the platform, while live streaming stays limited to domestic racing only. Next on our top list is Planet Sport Bet, backed by the sports media background of the wider Planet Sport network, which also runs Football365 and Planet Rugby.
1,100+ markets on a single Champions League fixture beats every other newer site on this list, and the 25-selection Bet Builder gives multi-market punters real room to work with. BOG only kicks in from 10am, 2 hours behind the 8am standard set by Coral and Ladbrokes on the same UK/Irish racing card. As for football Bet Builder betting, the platform runs to 250+ markets in the Premier League, La Liga, Champions League and Bundesliga. Bally Bet suits punters who prioritise pricing.
UK horse racing punters should look elsewhere entirely, and Android users will need to rely on the mobile site rather than an app. Football coverage runs deep regardless, with 999+ games available non gamstop horse racing betting sites at the time of our original review. Promotions are limited beyond the welcome offer and regular odds boosts. However, horse racing is limited to Irish and international meetings, with no UK racing at all.